How E-Commerce Is Reshaping Cosmetic Packaging

A cosmetic pack now has two audiences: the shopper in a store and the shopper opening a parcel.

What changes online

• The pack is judged at unboxing, not only on a shelf
• Surfaces take more contact through shipping and returns
• Sample sachets and travel formats carry the trial experience

What that means for materials

• Scuff-resistant rigid film for trays that ship loose
• Metallized and laminated film for sample sachets
• Print positioned away from high-contact areas

Next steps

See APET Rigid Film, PVC/APET Laminated Rigid Sheet and materials for cosmetics.